When sifting through the data, they identified a handful of consumer attributes that were behind these sales: outdoorspeople, teachers, healthcare workers, and IT professionals.
To understand why, they did what any good strategist would do: research. But there was one bright spot: their all-wheel drive vehicles were selling notably well. They were losing money, and morale was low. In the early 1990s, Subaru was in a decade-long slump. Clear the way-here comes The Sledgehammer. We eagerly share them with one another, and now we’re sharing them with you.
To determine what is built in its place, we often turn to outside industries, cultural forces, and personal experiences. To celebrate their first year on the team, each HB’er receives their very own sledge-a nod to our daily pursuit of tearing down tiresome healthcare marketing. The Sledgehammer How Subaru Found Its PrideĪt any given time, there are 200+ actual sledgehammers present in the Heartbeat office.
